If you're working on making your dream of owning a music rehearsal studio business a reality, you'll need to consider how you'll stand out from the competition. Here are three ways you can get your studio off to the best start:
Match The Location To The Needs Of Your Customers
There's little point owning a studio with top-of-the-range equipment if it's not very accessible. A city centre location without parking means bands will have to lug heavy gear from a car park several streets away. Similarly, if your studio is in a remote location that doesn't have good public transport links, you won't attract musicians that can't drive. So, you need to find the balance between central and accessible. You should also choose a property that doesn't have lots of stairs to navigate with heavy instruments, and consider whether you would feel safe walking through the neighbourhood with expensive equipment. Perhaps that little industrial estate with free parking on the edge of the city centre is worth looking into.
Offer Rooms With High-Quality Soundproofing
Imagine the frustration of paying for the use of a rehearsal room to work on new material and being unable to focus because of the noise from the band in the next room. Would you go back to a studio that had sound bleed issues? Poorly soundproofed rooms and excessive vibration won't be a hit with neighbouring businesses either. So, before you commit to purchasing or renting a property, hire an acoustical consultant to assess the property and make recommendations on the type of soundproofing you'll need to control the noise and vibration caused by several bands rehearing at the same time. Following the consultant's advice will ensure you have acoustically sound rooms that your customers will enjoy using and will prevent your planning application being held up due to problems with noise level testing.
Gain Competitive Advantage With Incentives And Perks
Offering incentives and perks will entice bands to book rehearsal slots, but avoid the same old deals offered by your competitors, such as block booking discounts. Instead, link up with other relevant local businesses and offer exclusive deals to your customers, such as cut-price instrument servicing or discounted venue hire. You could also invest in a backline, which some gig venues don't provide, and offer special hire rates to bands that use your studio. Providing a break room with tea and coffee also gives musicians the opportunity to step away from their music and reflect on the direction their new material is taking.
The basics are often overlooked when starting a business, but you can secure the loyalty of your customer base by giving them what they want, and what they want is often as simple as a clean, professional, accessible space.Share